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Small Businesses Can Also Experience Rebirth
Jim Collins, author of Good to Great and coauthor of Built to Last, now tells us why even great companies can fail and how some survive and thrive after coming close to disaster. In his new book, How...
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Viral Marketing Flourishes in Recession
Image by luc legay via Flickr Many small businesses have cut their advertising budgets and put their marketing efforts on hold. Their satisfied customers, social networks, and happy business partners...
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Reinvent in the Recession with Great Marketing
Do you really know who your ideal customer is? Can you picture what he/she reads, likes, wears and how your ideal client makes purchasing decisions? If you know your customers’ needs well, then you...
View ArticleTop 10 Challenges Professional Service Providers Must Overcome to Generate...
I would like to share my fellow Duct Tape Marketing Coach Bill Doerr’s advice: Challenge 1 “Not seeing enough people” Probable Cause/s: * insufficient level of marketing-related activities Corrective...
View ArticleGrow Your Business With Proven Word of Mouth Marketing Strategies
Word of Mouth Marketing, the oldest form of marketing is gaining ground again. How can business owners beat the current recession with Word of Mouth Marketing? Educate and Nurture Your Current...
View ArticleTo Tweet Or Not To Tweet?
Some small businesses are hesitant to embrace social media. Blogging seems time consuming, Facebook scary or unknown. At the same time, old marketing strategies don’t seem to work any more. Business...
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What Is the Difference Between a Tri-fold Brochure, Case Study and a White...
I have never been a big fan of tri-fold brochures that attempt to convince me that I should buy a particular product or sign up for a certain service. These marketing materials tend not to be...
View Article6 Ways to Grow Your Small Business
When Fortune magazine interviewed several leaders of large and small firms, they gave a few eye-opening pieces of advice on how to grow a business. Check these out to determine whether any of their...
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